I got an email earlier today that stirred up enough emotion that I felt the need to blog. It was one of those “marketing” emails I get because I am trying to become an expert in everything social media. (After all, when you are an administrator of 8 Facebook pages, 7 twitter accounts, and 7 YouTube channels…all while trying to maintain a blog, a job, a family, a life……….) Anyway, the email was entitled “Why ‘nice people’ make lousy bloggers (and the importance of meanness)” and was sent by Jon Morrow of GuestBlogging.com. Now before I go too far, I want to say that I have read some of his other “insightful” emails with suggestions for successful blogging and he has had some good ideas. But this time I had to disagree more than I could agree with what he said.
Jon admitted in the first sentence that a lot of what he writes is “feel-good, inspirational, make you want to go-out-and-conquer-the-world ‘fluff’” because it does so well at generating traffic to his blog site. I immediately thought that I would get some good info from this posting because I am the same way (or at least I try to be the same way…okay, maybe not so much of the go-conquer-the-world enthusiasm as there is of feel-good fluff but you get the idea…right?). Then, exactly five-and-a-half sentences later he states: “LET THE ‘MEANNESS’ BEGIN”. Okay, not exactly like that. I added the all-capital-letters yelling effect myself. That’s what it felt like, so why not?!
Is “nice” boring? I have to ask because Jon was very clear that it is. Do I have to be mean to get traffic? Do I have to tell it like it is for my readership to go up? I thought that I already did tell it like it is…and I am still nice about it. Aren’t I? You aren’t going to unsubscribe from my blog because of being “nice” are you?
I typically like to be a nice person. That is my personality. In fact, for those that know and understand the Color Code concept, I am a mostly white personality with a secondary personality of blue. Do you know what that means? It means that my main motivation is peace. I avoid confrontation like the plague. I require kindness. I am quiet by nature and process things very deeply before I act. I am even-tempered, diplomatic, and the voice of reason. At least that is what my Color Code analysis says. I can’t possibly be mean. It isn’t me. Or is it?
White’s (I’m still on the Color Code people, so don’t think I am getting racist) are much stronger than people think but you wouldn’t know it because it isn’t often that I would reveal my feelings. But there are times when I would reveal my feelings and it may not be so “nice” as you would think. You see, I don’t like to be controlled and when pushed, I will push back. If I see something that I disagree with, I may walk away. But if it really gets under my skin, you will know about it. Not to say that Jon’s blog got under my skin, but I did disagree enough to write this blog of my own.
One thing that my Color Code Analysis says about White’s is that we struggle to understand why kindness is such a difficult task for others. Isn’t that the truth?! John Lennon must have been a White color personality. In reality he may not have been, but “Give Peace a Chance” makes me think he was. Or he was just continuing the peace-hippy, anti-war movement with Yoko Ono. Take the White personality in me and mix in some of the Blue personality traits and you have one of the best friends you could possibly have. I may not be fun in a spontaneous way, but you will enjoy my company. Somehow, I don’t think you would if I were “mean” in my blogs.
So what do people look for in a blog posting? I like to follow a couple of cooking blogs. How can those types of blogs not be nice? Unless you are Gordon Ramsay, I can’t think of any reason to make a cooking blog come across as mean. I’m just saying…and I think you know just what I am saying. Imagine a cooking blog from Gordon…could it be any better than the show Hell’s Kitchen? It would get traffic because of the famous name associated, but would people who truly wanted to learn to cook want to read? I don’t think so, but then again, I am all about avoiding confrontation and enjoying a nice peaceful time.
What it really comes down to is that blogs can be nice and full of fluff and still get reader traffic. Some people really like that. Others don’t care for it. People will congregate to what they like. Which is why you are here and why I follow the blogs I follow. It is good reading (hopefully), which is really the purpose behind blogs. You be the judge. Is Jon right or can I continue to be nice?
(I might not really want to know…my White personality gets offended when people are critical of me. Just tell me I am great and we can bask in peacefulness together.)
Just another view from a Palmtree.